who, what and why?

bran.d?

short for branting design, bran.d is a small design outfit that endeavors to weave sustainable practices into its design process, culminating in the delivery of furnishings that balance utility, aesthetic, and cost with the inherent environmental impacts of production.

 

design principles

furnishings play an unappreciated role in our lives as they hug the walls of the home or office, organizing a myriad of tchotchkes, gizmos and possessions.  the market presents an endless array of choices, but an inspection of this market yields but one conclusion:  

affordable furnishings are plagued by their cheap construction, lackluster representation of midcentury and minimalist aesthetics, and rampant prioritization of unchecked profit over their environmental impacts.  meanwhile, the other end of the spectrum affords more beauty in the concepts, details, and materiality of the piece but at a cost unattainable to most.

so where does bran.d rest within this dichotomy?  we enter the fray somewhere in the dead center, the goldilocks zone.  our products meld familiar, contemporary, and classic forms with a selection of cost-effective wood species to create a product that is affordable, functional, cleanly detailed, and eye-catching.  we seek to enrich the atmosphere of any space by producing designs which present the objects they house and interact with, without jeopardizing functionality.

bran.d is also dedicated to producing furniture with a reduced environmental impact.  th e following conventions are integral to our design and construction process:

  1. eliminate waste with an efficiency-first design approach
  2. select species with sustainable characteristics
  3. utilize reclaimed wood and reuse materials
  4. adjust designs based on sourced materials
  5. measure twice, cut once
  6. select environmentally-friendly finishes where possible

 

the founder

 

 

after completing his undergraduate studies at the University of Washington,  Morocco Branting remained in Seattle to take up employment as an architectural designer.  during these formative and educational years, interest in starting his own design company grew as he evaluated his admirations, aspirations, and learned consciousness of the impacts the built environment has upon us.  rather than seek out or develop a company that utilizes these beliefs to shape building-scale designs, he sought the medium of furniture to deliver his concepts.  home furnishings offer a scale that is pliable in the hands and mind of one designer and attainable for the common person.